Lip Primer:A 100 percent natural, moisturizing formula that instantly preps, plumps, and primes the lips.

I must say that this is so moisturizing, and honestly was something I never knew I needed until trying it. Now I cannot imagine not using it first before applying any lip product. It not only works great as a moisturizer, but because my lips feel so smooth and soft my lip color stays longer. It doesn't fade, or settle into the lines of my lips. I have also noticed after using this product that my lips appear more youthful, and have a natural flush to them. Ususually during the winter you will hear me complain about how dry and terrible my lips are. I would just skip any colors on my lips but thanks to this amazing product, along with the Bite Agave Lip Mask bright colors here I come!